Carbonless® Has Officially Added its First Sustainability Partner
For Building Product Manufacturers who want access to the most engaged building science audience in North America
Carbonless Builder® Sustainability Partners
Let’s advance sustainable building together.
Become a Carbonless Sustainability Partner and align your organization with a growing movement dedicated to making healthier, more durable and energy-efficient construction accessible nationwide.
As a Sustainability Partner, you’ll receive:
Recognition as a contributing member supporting the continued development and advancement of the Carbonless Standard®
The opportunity to demonstrate to customers and prospects that your organization is actively invested in improving the future of sustainable construction;
Association with the education, building science and growing national reach behind Carbonless Builder®—now connecting with more than 180,000 followers and generating over 75 million views across Facebook and Instagram since January 1st, 2026;
Opportunities to participate in the implementation and distribution of Carbonless Standard® building systems and energy-efficient construction solutions;
Ground-floor membership in establishing the Carbonless Standard® as a nationally recognized benchmark for durable, healthy and energy-efficient construction.
Or, call us directly at (612)978-8011
What I am looking for.
A two-way street.
Not a check in exchange for a logo. A real relationship between your sustainability goals and mine.
Your product needs to perform. The physics needs to support it. And you need to understand that the audience I have built trusts me. Because I have never let a manufacturer tell me what to say.
That trust is the asset you are buying access to. Not my silence.
What you get.
Directory listing on carbonless.org.
Your logo, product line, and contact information listed by product category, visible to every visitor and every Carbonless Builder™ member.
Social media exposure across Facebook and Instagram to an audience of 70,000 and growing builders, contractors, designers, and homeowners who are actively specifying and purchasing based on performance, not marketing.
Who this is for.
Lumber and framing manufacturers. Insulation and continuous insulation suppliers. WRB and air barrier manufacturers. Window and door manufacturers. HVAC and mechanical suppliers. Slab and foundation product manufacturers. Fastener and structural connector manufacturers.
Any building product that belongs inside a high performance envelope
If your product performs and the physics supports it, you belong in this directory.
One rule that does not change.
Editorial independence is non-negotiable.
A Sustainability Partnership buys you access to this audience. It does not buy you influence over what I say about any product.
That is not a limitation. That is the public trust that makes this worth the cost.
An audience that trusts what they hear because they know nobody is paying to change it.
Who I Am
Degrees in architecture and civil engineering.
51 years in the field as a journeyman carpenter, certified energy auditor, designer of 750 homes, and inventor of five patented construction technologies.
I have been testing building products since 1974.
I remember when finger joint lumber came to market in 1982 I could snap a 2x4 over my knee. I have the photos and the data that show how far the industry has come. And I know exactly where the opportunities still exist.
That knowledge does not come from a prompt. It comes from 51 years of being inside the walls.
In 140 days I built this from zero 70,000 followers across Facebook and Instagram.Zero paid promotion. Every single one earned. Some days I add 1,000 followers in a single day.
I post four pieces of content daily. Most reels are transcribed into other languages automatically. The content that performs best is real jobsite failures and real fixes. The audience that watches it is the audience that buys your product.
In those same 140 days I verified 700 wall assemblies across 60 manufacturers Partnered with EEBA for a certified continuing education course track. And launched the Carbonless Builder™ private membership library.
I did all of it alone. And now we’ve partnered with a design agency to help Carbonless Builder® AND our Sustainability Partners spread this to the world with exceptional communication materials. As a partner, our resources, knowledge and communication reach becomes something we build together for the benefit of all our customers.
Ready to Become a Carbonless Builder® Sustainability Partner?
Email hello@carbonless.org
Use the Subject Line: Sustainability Partner
You can also use this form. It’ll go right to my personal inbox.
Or, call us directly at (612)978-8011
Tell me what you make and what market you serve.
No automated responses. I read every email personally and I respond to every one with my own hands.