For Building Product Manufacturers who want access to the most engaged building science audience in North America
Carbonless Builder® Sustainability Partners
Let’s promote sustainability together.
Join forces with us as we build the Carbonless social media reach spanning over 70,000 followers and over 12.7 million views in the last 90 days across Facebook and Instagram;
Get the education, reach and science behind the Carbonless Builder® standard, bringing energy efficiency, drastic utility cost reduction and more sustainable construction methodologies across the nation;
Priority distributorship of Carbonless Standard® modular and energy efficient construction methodologies;
Product spec sheets, sell sheets and digital marketing support from our Marketing Team;
White-labeled sales resources and business development communication support;
Foundational investment and ground-floor membership in establishing Carbonless Builder® as the Gold-Standard for new energy efficient construction across the nation.
Master the Building Envelope
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Spread the Standard
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Build the Mission with Every Client
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New Construction & Retrofit
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Extreme Efficiency
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Master the Building Envelope ✳︎ Spread the Standard ✳︎ Build the Mission with Every Client ✳︎ New Construction & Retrofit ✳︎ Extreme Efficiency ✳︎
Why This Exists
I am not going to sit on the sidelines and wait for states and provinces to change building codes
People are demanding this information now Not tomorrow Not when the next code cycle comes around
When I was inventing the ThermalStuds.com product line I talked to more than 10,000 people over ten years Not one of them wanted a code-built house Not one
Half of my calls are retrofit Half of those have mold Half do not The other half are new construction
Every one of them wants the same thing A building that does not cost a fortune to live in
That is why I created the Carbonless Builder Standard And that is why most of the content that teaches it lives behind a paywall inside the Carbonless Builder™ private membership library Because real knowledge has real value And the people who pay for it are the people who use it
Who I Am
Degrees in architecture and civil engineering.
51 years in the field as a journeyman carpenter, certified energy auditor, designer of 750 homes, and inventor of five patented construction technologies.
I have been testing building products since 1974.
I remember when finger joint lumber came to market in 1982 I could snap a 2x4 over my knee. I have the photos and the data that show how far the industry has come. And I know exactly where the opportunities still exist.
That knowledge does not come from a prompt. It comes from 51 years of being inside the walls.
In 140 days I built this from zero 70,000 followers across Facebook and Instagram.Zero paid promotion. Every single one earned. Some days I add 1,000 followers in a single day.
I post four pieces of content daily. Most reels are transcribed into other languages automatically. The content that performs best is real jobsite failures and real fixes. The audience that watches it is the audience that buys your product.
In those same 140 days I verified 700 wall assemblies across 60 manufacturers Partnered with EEBA for a certified continuing education course track. And launched the Carbonless Builder™ private membership library.
I did all of it alone. And now we’ve partnered with a design agency to help Carbonless Builder® AND our Sustainability Partners spread this to the world with exceptional communication materials. As a partner, our resources, knowledge and communication reach becomes something we build together for the benefit of all our customers.
What I am looking for.
A two-way street.
Not a check in exchange for a logo. A real relationship between your sustainability goals and mine.
Your product needs to perform. The physics needs to support it. And you need to understand that the audience I have built trusts me. Because I have never let a manufacturer tell me what to say.
That trust is the asset you are buying access to. Not my silence.
What you get.
Directory listing on carbonless.org.
Your logo, product line, and contact information listed by product category, visible to every visitor and every Carbonless Builder™ member.
Social media exposure across Facebook and Instagram to an audience of 70,000 and growing builders, contractors, designers, and homeowners who are actively specifying and purchasing based on performance, not marketing.
One flat rate. $5,000 per month. No long term contract Cancel anytime with 30 days notice.
Who this is for.
Lumber and framing manufacturers. Insulation and continuous insulation suppliers. WRB and air barrier manufacturers. Window and door manufacturers. HVAC and mechanical suppliers. Slab and foundation product manufacturers. Fastener and structural connector manufacturers.
Any building product that belongs inside a high performance envelope
If your product performs and the physics supports it, you belong in this directory.
One rule that does not change.
Editorial independence is non-negotiable.
A Sustainability Partnership buys you access to this audience. It does not buy you influence over what I say about any product.
That is not a limitation. That is the public trust that makes this worth $5,000 a month.
An audience that trusts what they hear because they know nobody is paying to change it.
Ready to Become a Carbonless Builder® Sustainability Partner?
Email hello@carbonless.org
Use the Subject Line: Sustainability Partner
OR - Use this form. It’ll go right to my personal inbox.
Tell me what you make and what market you serve.
No automated responses. I read every email personally and I respond to every one with my own hands.